Service & Systems Design
Strategy & Innovation
Research & Facilitation
Operations & Leadership
Do we have the right idea? Will it work? What do we need it to do for us? How do we make it happen without disrupting the business?
I help companies of all sizes figure out the answers to these questions and more using 25 years of experience, relationship building, and creativity — applied to your business, your people, and your success.
What does success look like for us and for customers? How do we create a coherent, cohesive experience? How do we support that experience? How do we market, sell and build it?
Using research, strategy, facilitation and design skills gathered over 25 years, I create and operationalize successful internal ecosystems and services for customers that just work.
How do we make this run better? How do we make sure our people are happy and have systems in place to support them, from training to process to promotions?
15 years of leading high-performing teams — while improving their tooling, efficiency, and ways of working — give me a clear point of view and methods that work. I help teams improve impact, work smarter, and be happier.
“Shelby is the kind of design leader everyone hopes to work with but hardly ever finds. She really listens, understands the details, and makes hard problems easier to solve. She can talk business with executives, guide new designers, or jump in to do the work herself. Her projects don’t just get finished—they make a real difference for teams, products, and people.”
— Samantha Voelkel, Co-Founder | Information Architect, Word Nerds LLC
Shelby is one of the very best people I've ever had the honor of working with. I'd recommend her in an instant.
—Paul McAleer, Head of Experience at Livefront
Shelby is a true strategic design/UX leader, manager, and advocate. My highest recommendation. I hope to have the opportunity to work with Shelby again -- wherever she goes, they are very lucky to have her.
—Denis Underwood, CSPO, Product Leader at Docusign
Don’t take my word for it.Many people stop listening as they move up in their careers. Instead, Shelby has embraced it even more and seen terrific results.
—Laura Nash, Design and Operations Leader at 18f
Shelby is that rare but perfect mix of leader, do-er, mentor, and advocate. Her work, from discovery to completion, goes beyond checking off tasks.
— Courey Gruszauskas, Design Manager at Morningstar
Shelby is an inspirational leader. She develops relationships with all the key stakeholders, innately understands the business needs and creates the compelling story that connects everything in a holistic, impactful way.
—Ann Dvoretsky, Engineering Leader, now therapist